JOA FITNESS

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A pleasure to talk with Dr. Bill Dorfman about how I created my business from my chronic back pain

Joa Rivas helps business owners and corporate clients achieve success by empowering their workforce with better health and posture. She is passionate about educating organizations and individuals on spinal health through a corrective and preventive program designed to improve posture and mobility—particularly for those who sit for long hours at their desks—and promote overall well being inside and outside the workplace. Diagnosed with scoliosis when she was 15, Joa suffered from debilitating chronic back pain for many years. She sought help from physiotherapists and chiropractors, took various painkillers for many years, and underwent several treatments, but nothing really worked. Until she found fitness training—specifically Yoga and Pilates. After 10 years in fitness training, Joa noticed significant and lasting improvements in her posture and core strength. More importantly, she gained freedom from pain. In 2010 she became a Yoga and Pilates teacher. Joa created the Posture School Program (PSP) in 2015, where she shares her knowledge and experience, along with the success of everyone she's worked with, to be free of pain and achieve optimal health and wellness - equipping your teams with a stronger spine while reducing the risk for health conditions, stress, and employee burnout. Currently she lives in Toronto where she hosts a weekly podcast about spinal health and support a non profit from my homeland Venezuela to educate and provide essentials to 1500 kids community. Qualifications: Over 10 years of experience in professional fitness training and health coaching for groups and individuals. Bachelor in Education. Adult training and Development facilitator certified by the University of Toronto. Yoga and Pilates Instructor. Nutrition and Wellness Specialist. Highly skilled in Posture and Strength Training, Tai Chi, Thai Massage, and Employee Health and Wellness. Holds a Certificate IV in Fitness (Health and Physical Education) from the Australian Institute of Fitness.