Joa Rivas was born in Caracas, Venezuela. At the age of 15 Joa suffered from continuous back pain and was diagnosed with scoliosis. Back pain affected Joa for many years. She had been treated by physiotherapists using electrotherapy, massages and with a variety medications but the pain was consistent. Joa’s physiatrist recommended she explore strengthen training as an alternative. At the age of 19, Joa moved to Chicago, USA where she began to show more interest in exercising. She joined a gym for the first time and she started attending fitness classes. Joa also began to learn weight training by copying other members from the gym.



In 2008, Joa moved to Toronto, Canada. Her back pain was still a constant problem.

Joa sought help from Chiropractors, acupuncturists, masseuses and also performed sleep tests but nothing helped much.

After 3 years of yoga and Pilates classes Joa decided to pursue a professional career in fitness. Joa became a Body Flow instructor. A fitness class from New Zealand that combines fuse yoga, Pilates and Tai chi. Joa continued studying to becoming a personal trainer, fitness instructor and a nutritionist specialist.

After more than 10 years in fitness training, Joa has noticed huge improvement in her posture and core strength.

As a personal trainer and fitness instructor, Joa has helped many people of all ages with similar back and posture problems using the knowledge gained over the years that helped her overcome back pain.

In 2012 inspired by Lyzabeth Lopez body transformations, she began training for bodybuilding and fitness competitions. Joa has been training with an amazing team of professionals trainers like Winston Winns and Mike Van Wyck with coaching by Vanessa Rojas, nutrition guidelines by Dr. Michelle Basuroy, Naturopathic and Osteopath and Christopher Klachan, BSc, DC, CSCS acupuncturist. This great team had done her journey ease and supportive.

In October 2012 she competed in the Fitness Star Model search for the first time where she qualified in the top 6 in the bikini category, soon after in March 2013 Joa competed in the GNC live well, Toronto, OPA( Ontario Physique Association) championship where she placed First in her category Bikini Medium. She also placed top 10 in Bikini Bodybuilding OPA Provincials on June, 2013. Joa competed in summer of 2014 in Ontario Natural bodybuilding placing 7th out of 33 other bikini competitors.

Joa is currently training her clients in Toronto and coaching online clients around the world. Joa as Venezuelan keep the connection with her roots and she is involved with the hispanic community currently, she is working for an spanish Toronto tv show, called ENTRENOS hosting the segment of health and wellness on Saturdays at 11am. She is also writing monthly articles about posture and health for ONFIT Venezuelan magazine.

Joa is getting ready for next year challenges and competitious.

She is truly living her passion.